Restricted-edition Scotch whisky bottlings celebrating the Lunar New 12 months have change into more and more well-liked. These releases usually function intricate designs and packaging that mirror the zodiac animal of the yr. Such releases are focused in the direction of collectors and people looking for particular items in the course of the Lunar New 12 months festivities.
The apply of releasing limited-edition Lunar New 12 months bottles combines the custom of Scotch whisky with the cultural significance of the Chinese language zodiac. This enables manufacturers to attach with a big shopper base, notably in Asia, and to supply a product that resonates with cultural values of prosperity and luck. The bottles are sometimes extremely wanted resulting from their collectibility and restricted availability.
